This otherwise strong growth tailed off somewhat at the end of the year, however: in December, 45% of non-food retail sales took place online, down 13.9% from 2020, in which 52.5% of non-food retail sales were online. While the UK had just exited its second national lockdown at the time, tier restrictions meant that many non-essential retail stores were closed, driving more spend online.
Paul Martin, UK Head of Retail at KPMG, noted that footwear was the only online category to see “mild growth” over the Christmas period in 2021 as “overall online sales continued to decline, falling by over 8% in December albeit against strong comparators in 2020.”
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Helen Dickinson, said that the overall double-digit rise in non-food ecommerce sales in 2021 was a “testament to retailers’ huge investments in their online platforms”, and that retailers had done well to weather the challenging trade conditions throughout the year. She warned, however, that retail will face “significant head winds” in 2022 due to a variety of factors including rising inflation, increasing energy bills, and an oncoming National Insurance hike set for April.
“It will take continued agility and resilience if they are to battle the storm ahead, while also tackling issues from labour shortages to rising transport and logistics costs,” she concluded.
Total time spent in shopping apps on Android in 2021 reached more than 100 billion hours globally
App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021, up from just under 85 billion in 2020.