This is the reason, for example, that to talk in applications like Meet or Skype we only have to send a link so that, giving the browser permission to use our microphone and speakers, we can contact one or more people at the same time. This is something that is being transferred to more professional environments, such as Zadarma's IP calls and video calls service and the possibility of, with a simple widget, placing a button on our web page so that customers, just by pressing it, talk to a questions without having to get up from your PC or dial a number on your mobile. Virtual PBX Really, behind every WebRTC system there is an IP Telephony service, more or less sophisticated.
Again, when it comes to companies, you need one that offers a few more services in addition to the calls themselves. And in a digital environment, you have to think about mobile number list solutions that are in the cloud, that is, accessible regardless of the device or location. Virtual switchboards solve this problem for SMEs in cases such as having to telework their staff and continue serving customers. In just a few minutes and almost free of charge, we are even talking about less than one euro per month, it is possible to have extensions, voice menus, call recording, forwarding, etc.
All this from an environment that we can access from a PC, mobile phone or tablet connected to the Internet, without the need to make any type of investment in infrastructure or hardware since - going back to WebRTC technology - everything is done with access from the browser . CRM, the core of customer management and digital sales And we come to the last of the essential concepts to make the leap to the digitization of an SME, the CRM or Customer Relationship Management . This element identifies a series of platforms that receive customer calls or leads and allow us to organize, manage and serve them to optimize results.