Facebook offers organic reach Your new post will be seen by around fans for free and you don't need to pay for any tools. The problem is that reaching the level is not a particularly good result of the campaign. If you need better results and a wider reach you need to invest some marketing budget in the Facebook ecosystem. Unlike organic posts Facebook ads cost money. The typical cost per click under Facebook Ads varies depending on the industry and offer usually oscillates around PLN . By sending mail to people you will reach on average of them and get about opens.
If you build your database well and keep your data up to date this score can be significantly increased . Of course you need a ready made address database to carry out the shipment. If you don't have it or it's very small you'll need to build an audience list first. We collected some tips on how to do this in one of the previous articles . Bet on Taiwan WhatsApp Number List omnichannel marketing As a result it is best to run social media campaigns at the early stages of the marketing funnel to familiarize recipients with the brand and encourage them to follow its fanpage. It is good to treat Facebook Ads as a paid source of relatively cheap new traffic clicks which will redirect the recipient to a page where he can provide an email to download an e book or get a discount code.
The goal is then to obtain data to be able to reach you by e mail with subsequent offers cheaper and more effectively. The response to such messages is higher and the cost of advertising is also eliminated. In most cases the cost of email marketing tools is significantly lower than that of Facebook Ads campaigns. The monthly Growth plan in FreshMail is PLN . For this price you get a landing page creator a webinar tool and an unlimited number of e mails.