Which areas drive the most offers or sales? Clicks, impressions, CTR : Do you tend to click on your ads in one region? Then use Google Trends to see what kind of phrases people are using about your product or industry in those places and whether those phrases are becoming more or less popular. Use that information to improve SEO on your page and narrow down your keyword targets. 5) Display network audience data There is no official list of Google ranking elements, but there is one thing that is certainly known. That is, backlinks are a powerful offsite element.
After analyzing the results of one million ghost mannequin effect service search engines, Backlinko found that on average, more than 200 reference domains point to backlinks in URLs that occupy the top spot on the first page . Take a look at this chart from the survey: Pasted image 07 However, it can be difficult to build a lot of links to each page you want to rank, to say the least. That's where Google Display Network data comes in. If you're running display ads, you can use that data to find great link-building opportunities to improve your ranking. To do this, go to your display campaign's placement report and click the Where Ads were displayed tab at the top. This will show you a list of sites that have ads and their performance. View network deployment Sort by clicks or conversions and consider what you see.
For each entry that looks promising: Click to go to the site and ask yourself, "Does this site have an enthusiastic audience that might be interested in my business?" Is it possible to link from that site? Valuable ie A Guide - Use tools like Ahrefs or MOZ to find the domain authority of your site. Good looking people should contact us to get backlinks from that site via guest posts or any other link building method . This process is an easy way to find relevant sites for building links and will help you get the most out of your PPC campaign data.