Editor's introduction: The argument that the mailbox industry is dead can be seen everywhere, so what is the current development trend of the mailbox bulk sms service industry? This article intends to explore the advantages, disadvantages, opportunities and threats of the current development of the personal email industry through the SWOT analysis report of the personal email industry. Recommended reading for children's shoes who want to know. The industry analysis model selected in this paper is SWOT analysis method, which is generally applicable to the overall strategy bulk sms service analysis of enterprises. When conducting swot analysis, it can be analyzed from four aspects: Strengths (advantages), Weaknesses (weaknesses), Opportunities (opportunities) and Threats (threats). . 1. Industry advantages
The number of personal mailbox users has developed steadily, and the industry has a good development prospect. According to Research, the number of bulk sms service personal email users in my country has maintained a steady growth since 2015, reaching 305 million in 2018, 323 million in 2019, and 342 million in 2020. After the rapid development of the user scale in the early stage of development, the Chinese personal mailbox user market has matured, and the growth rate of the user scale has begun to slow down. Since 2016, the growth rate has remained between 6-7%. Steady growth. Data source: Research, Research Data Center According to the analysis of the PEST model, it can be bulk sms service found that the development of the mailbox industry has its advantages. The advantages are mainly manifested at the policy, economic, social, and technological levels.
From a policy perspective, the 13th National People's Congress proposed to carry out the "Internet +" action in depth, and the 2019 "Government Work bulk sms service Report" also clearly proposed to accelerate the continuous transformation of new and old development momentum, implement inclusive and prudent supervision, and promote big data, cloud computing, The Internet of Things is widely used. In addition, the state has also issued relevant policy documents, such as the "2006-2020 National Informatization Development Strategy" and other similar policy documents, which will promote the selection and use of the mail system by enterprises, thereby driving the development of the industry. The demand of downstream users for the mail system is also an important reason bulk sms service for promoting the development of the industry. The higher the downstream enterprises pay attention to the mail system, the more they use it, and the larger the overall market size.