Are we talking about? The appearance of new technologies has transformed the entire society in its way of working, buying and even in the way of communicating. Before defining the term digital transformation , it is important not to confuse it with another term that is digitization . When we talk about digitization, we refer to the phenomenon that allows us to convert a physical format to a digital format. For example, having some paper documents and scanning them to have them stored on a computer or other system, or also, for example,
transferring contacts from a physical agenda to the mobile agenda. While digital transformation encompasses those new technologies in all areas of a company to change the way it works. The objective is to optimize processes, improve their competitiveness whatsapp number list and offer new added value to the services offered to their clients. As examples of digital transformation, we could cite: e-learning platforms, ict applied to health systems, new apps in many health sectors as an example ( #cuidatusalud ), new digital spaces as a meeting point between companies
and customers, service rental of series and movies (netflix) through any device connected to the internet, etc. Evolution of digital transformation although digital transformation in companies is not a phenomenon that was born today, the economy based on industry 4.0 began to gain strength from the 2000s. Thus, digital transformation has evolved according to the four great revolutions industrial. Inesem business school lifelong learning master in pharmaceutical marketing + 60 ects credits more information industry 1.0: the first industrial revolution began in the 18th century and is characterized by