In the summer of 2019, online K12 large classes became the bulk sms service hottest track. Ads that can be seen everywhere have occupied people’s circle of friends and short videos on Douyin. A large number of advertisements have accelerated the competition in this track, and a total of more than ten brands have joined before and after. The online K12 large class has ushered in the first large-scale "battle", a better profit model, a product model that is easier to scale, and a bulk sms service broader market space - all of which have become the root cause of this competition "grand event" . With the increase of users' awareness and recognition of online courses, the enrollment in the summer of 2020 is particularly important. Summer students have a long vacation time, and many students hope to surpass more students through summer study,
So summer has become the most important and bulk sms service competitive enrollment node for each school. In March 2020, Yuanfudao announced that it has completed a financing of US1 billion; In June, the homework help announced the completion of the E round of financing of 750 million US dollars; Xueersi Online School is backed by TAL Group and has abundant funds. The financing of the two leading companies can be seen to be fully prepared for the bulk sms service upcoming 2020 summer enrollment period. Online K12 class is not a "traffic business", it is still a competition of products and services in essence, and the ultimate test is product innovation and service innovation. In 2019, the 49 yuan low-cost course has become the mainstream delivery model. The product model is similar, and the product management mainly revolves around famous teachers and course boxes.
However, with the arrival of the summer of 2020, the bulk sms service product models launched by the leading players have gradually become differentiated. 1. The price settings of low-cost courses are very different, and the price of 49 yuan is no longer the mainstream At present, on the mainstream distribution channels, such as WeChat Moments, Douyin and other short videos, there have been obvious differences in the price settings of various summer bulk sms service low-cost classes. Xueersi Online School launched a 9 yuan and 13-hour summer Chinese score training class on Douyin and WeChat Moments. It is different from many brands that put mathematics subjects in because mathematics is a strong subject, so it chose different subjects. Putting into the language subject.