Bounce Rate - Analytics Screenshot of a Google Analytics account However, if you want people to skim through your content, you can identify the pages with the highest bounce rates in your Google Analytics account and start optimizing them. Before you actually start optimizing, take a look at the posts with the lowest bounce rate – to see what works and identify a strategy. Average time on page The conversation about what bounce rates imply in your content marketing strategy can be time consuming. Average time on page is a metric that helps put this stat in context. Average time on page - Google Analytics Screenshot of a Google Analytics account In this case, assuming the bounce rate is high (which here - as we've established - isn't necessarily a bad thing), what's ultimately relevant is the amount of time readers spent average on the page.
Advertising Continue reading below If your main goal is to educate my readers about a topic, you might want to focus on getting them to spend more time on that specific page instead of aimlessly skimming through your website content. In this example, Photo Background Removing time on page is the difference between readers who landed on the page just to notice that nothing was interesting there and readers who found the information useful and spent a lot of time reading. (not just to browse ) there. After comparing the time spent on a page with the website average, you can take a look at the total number of views. For example, for the example above, the average time on top performing content is around 26 minutes, which is a lot compared to the average two minutes spent on the website.
However, it also matters that the view count is four, compared to other posts with hundreds of views. Advertising Continue reading below This is one of the best examples of how these metrics work best together, especially when content performs differently from page to page. Comments To better understand why this is a metric in itself, we will take the example of an article from Social Media Examiner, on how to increase the number of comments on your blog. Blog Comments - Social Media Examiner Screenshot of The entire article does not exceed 3,000 words. And while the advice he gives is invaluable, it probably didn't take very long to write, as it's based on strategies that writers are already successfully implementing. (That means research and brainstorming time was minimal.)