The ultimate goldmine for an seo expert is to find a email list high volume, high converting, low competition keyword. What's better than an influx of organic traffic that's eager to buy what you have to offer? These keywords tend to be the “sweet spot” – high numbers of searches with low competition – so they are often the priority when seos do their keyword research. For this reason, low volume keywords (those with less than 250 searches per month) are often overlooked. But could seos be missing out on organic traffic and leads by ignoring low-volume keywords? This guide reveals the high value that could be behind these low search volume terms (and how to incorporate them into your seo strategy). Are you forgetting "The little guys"? A few days ago I was doing some keyword research for an elopement planner and a photographer.
The photographer primarily serves couples venturing to patagonia (argentina and chile) and iceland. Due to its relatively small and unique niche, there weren't a ton of high volume keywords available. Outside of fairly broad terms like “marriage in chile,” there weren't many terms email list that were 1) over 100 searches per month and 2) relevant to its audience. We have developed keywords such as:wedding destination chile (20) wedding venues in chile (10) wedding planner chile (20) marriage atpatagonia(ten) destination weddingpatagonia(0) all of these keywords have a low search volume of 20 searches per month or less.
Does that mean we should completely ignore these email list terms? Definitely not. Here's why… the high value of low volume keywordslow-volume keywords often give you a unique opportunity to target terms that are highly relevant to your audience — ones that your competitors probably aren't targeting at all. While you may not see an influx of thousands of new users per month, you know you will have a good chance of ranking for this term and converting that small number of users into customers. In my client's case, we noticed that the top-ranking sites for those targeted keywords weren't completely out of reach.